Company description
Trailblazer Research gathers quality feedback using modern and engaging research methods that consumers enjoy. We are a New Zealand niche qualitative market research business providing expert delivery from project design to final outcomes. With our use of interactive online qualitative digital methodologies and active moderation we provide insights that inform better business decisions and build confidence across your stakeholder audience.
We provide a wide-ranging suite of research methodologies including moderated online discussion focus groups which enable us to engage more meaningfully with your customers using their preferred and familiar methods of modern digital communication. Our qualitative research tools are ideal to discuss private and sensitive topics, review branding and advertising concepts, interact with hard to engage audiences and reach geographically spread target markets.